Reflect the Communities We Serve
Operate programs with an awareness of cultural differences to ensure that our offerings are enjoyed by everyone.
Tennis Initiatives are designed to expand access to the game, support local communities, and create more opportunities for people to get involved. Through partnerships, inclusive programs, and funding opportunities, we work to break down barriers and make tennis more accessible to players of all ages and backgrounds. Explore how these initiatives are helping grow the game and strengthen communities across Northern California.
USTA Northern California firmly upholds the belief that tennis is open to everyone, dedicating itself to being a model of inclusivity and equity throughout the entire community. Beyond being strategic priorities, diversity, inclusion and equity are core values ingrained in the organization.
Our mission centers on addressing the evolving demographics of our communities, fostering inclusiveness and weaving our fundamental values into daily operations. USTA NorCal actively encourages and embraces the participation of all individuals who seek engagement with our organization. By honoring and leveraging diverse leadership, thought, expertise, cultural heritage and individual differences, we ensure the long-term growth and sustainability of tennis.

Explore the diverse backgrounds and tennis stories of our community members

USTA NorCal’s Diversity and Inclusion Committee offers annual scholarships to support multicultural participation among high school students entering college
Public parks serve as the bedrock for the expansion of tennis in our country, playing a crucial role in USTA Northern California’s enduring vitality and community involvement. Proudly boasting relationships with over 200 public parks and recreation departments throughout the section, USTA NorCal actively promotes tennis through diverse initiatives and programs.From community tennis events and play opportunities to providing facility assistance, grants and ongoing education for certified parks and recreation professionals, USTA NorCal is deeply committed to making tennis easily accessible and a driving force for community health and connection.Access to a range of programs and educational opportunities that can assist your park and recreation department in developing and optimizing tennis programs here.
USTA Northern California takes pride in offering a diverse range of grants and scholarships to positively impact individuals and organizations within our community. These valuable opportunities are strategically available throughout the year, ensuring equal chances for all applicants. In addition to local grants and scholarships, USTA National and the USTA Foundation also provide larger grants covering facility assistance, programming and other community resources. Explore the diverse opportunities offered by USTA NorCal to enrich and support various facets of tennis within our community.
USTA NorCal offers funding opportunities in the following categories:
Facilities | Players | Providers | Schools | Scholarships
This grant offers funding to assist and expand community tennis activities. All applicants who plan to promote and develop the growth of tennis in their respective communities and have met the requirements are to be considered. Community Tennis Associations (CTAs) and Parks & Recreation grants are need-based and awarded depending on availability.
This grant focuses on support for programs and initiatives that meet the recreational needs of individuals with physical, mental or emotional challenges. All ages and abilities are welcome to apply.
The purpose of this grant is to support the development of players ages 4 – 18 (senior in high school) in our section. We aim to encourage the pathway of USTA and Youth Development Programs. We want to inspire players to use their talents in a competitive atmosphere. Applicants can only apply one time for the year. Grants are awarded monthly at up to $300.
Hello! Welcome to the USTA Northern California Wheelchair Player Grant. The purpose of this grant is to support the development of wheelchair tennis players of all ages in our section. We aim to encourage the pathway of USTA Wheelchair Tennis Programs. We want to inspire players to use their talents in a competitive atmosphere. Applicants can only apply one time for the year. Grants are reviewed and awarded monthly in the amount of $500 and may be based on financial need.
The TAG program provides economically disadvantaged junior players with a discount on junior tournament entry fees. Funding for this program is determined on an annual basis by the USTA NorCal Board of Directors. CLICK HERE to learn about Eligibility, Reimbursement, Approved Tournaments and more for this program.
To apply for the TAG Program, complete this application and submit it together with the most recently filed federal tax return.
This is Incentive funding to promote Pro Circuit tournaments in the local NorCal community. Funding must be used to enhance your tournament and support community outreach through tennis-based activities. Tournaments must meet specific funding requirements on the application to ensure eligibility for this incentive funding grant. Funding will be granted after the completion of the tournament and the satisfaction of the requirements. Note: the funding amount will be determined by the number of required events completed. A written accountability report and pictures will be required after the tournament to receive funding. Please submit to: silva@norcal.usta.com.
This opportunity aids National Junior Tennis & Learning chapters in providing free or low-cost tennis and education programs. The focus is on overall youth well-being, including academic enrichment and life skills. The purpose of this grant is to internally support our local NJTL Chapters outside of National funding cycles. An NJTL can apply for a local grant of up to $10,000. The funds are to be used for overhead costs, equipment expenses, scholarships the NJTL may give internally, etc.
The purpose of this grant is to empower community leaders by supporting the development of upcoming Coaches through program support to include but not limited to certification, curriculum development, basic equipment needs, etc. The funds must be used for certification (USPTA/PTR), conference registration (USPTA/PTR), advertising of program(s) (i.e. flyers or social media ads) or basic equipment. Payment is given in two installments. Applicants can only apply one time for the year. Grants are awarded up to $600.
This stipend provides financial support to not-for-profit USTA Member Organizations that promote recreational or competitive programs which may include: tournament, exhibitions, clinics, or instructional camps for junior and adult wheelchair tennis players. Tennis programs that integrate wheelchair4 tennis players in activities with their peers, whether able-bodied or disabled, are encouraged to apply.
This grant is offered to support USTA NorCal’s After-School H.I.T.S. low-cost tennis program for kids 10 and under, emphasizing team sports and life skills. Grants are available to support the initiation of H.I.T.S. programs.
These grants assist high school tennis programs with equipment (e.g., tennis balls, carts, ball mowers, windscreens), uniforms, other ancillary costs associated with high school team tennis and help promote tennis in the neighborhood or city where the high school is located.
The Tyler Nii Memorial Scholarship, honoring a cherished member of USTA Northern California’s tennis community, awards $1,500 each to one male and one female high school tennis player annually. Beyond academic achievements, this scholarship values the essence of the player— their dedication to tennis, team spirit, and community involvement. Emphasizing personal qualities, the scholarship seeks individuals who inspire through their commitment, resilience, and passion for the game. The awards ceremony takes place at USTA NorCal’s annual Junior Awards Party, a celebration of outstanding junior players and their achievements within our tennis community.
To help support keeping the Tyler Nii Scholarship Award funded, please click here.
USTA NorCal’s Diversity and Inclusion Committee offers four annual scholarships to support the Level One strategic priority of diversity with a multicultural focus. These scholarships support and encourage multicultural participation among high school students entering college.
The United States Tennis Association of Northern California offers four Champions of Character Scholarships every year. These four-year scholarships are designed to support and encourage multicultural tennis participation among high school students entering college.
Even though applicants must be tennis players, the scholarships are awarded based on the merit of the character of the applicant, and how they embody and connect with the scholarhip’s namesake.
The review committee looks at the following criteria:
Contact Cherryl Silva at silva@norcal.usta.com for questions.